Engage Existing and New Patients with Healthcare Social Media Management
Healthcare social media marketing allows medical practices to educate and engage both existing and potential patients. Healthcare social media marketing involves using platforms such as Facebook, Instagram, LinkedIn, etc. to showcase your practice and connect with your patients on a more personal level.
By maintaining an active presence on your social media channels, you can improve your digital profile and enhance your website’s search engine optimization. Social media provides a platform to share your expertise, knowledge, and wellness information, as well as anything related to your practice. This can help attract new patients and keep existing ones engaged, leading to increased patient satisfaction and loyalty.
01. Social Media Management
We seamlessly take charge of your social media management. Through collaboration, we determine content schedules and messaging for your social channels, including Instagram, Facebook, Twitter, TikTok, Youtube, Pinterest, and LinkedIn.
Content is created a month in advance through a personalized hub for a hassle-free approval process, allowing you to quickly return to managing your practice and helping patients.
02. Account Setup and Strategy
New to social media? Let's build your online presence together. We specialize in crafting a robust digital footprint for healthcare professionals and institutions like yours.
With a deep understanding of healthcare industry, we work closely with you to create and optimize social media profiles that authentically reflect your expertise. Whether you're a seasoned practice or just starting out, our customized branding strategies will connect you with your audience, foster trust, and amplify your influence in the medical community.
Optimized Strategies for Patient Growth
Our mission is to help you achieve perfected patient growth through tailored solutions that enhance your practice's online presence, increase patient engagement, and ultimately drive growth.
Step One - High-Quality Content is Essential
Patients visit medical practice social media profiles to gain knowledge and establish connections with healthcare providers. Creating a successful healthcare social media presence is not a 'build it and they will come' scenario. It's primarily rooted in adhering to the 80/20 rule, where the focus is on dedicating 80-90% of your content creation efforts to providing educational materials rather than promoting the practice. This is precisely what patients seek – opportunities to learn and invest in their health through a variety of content formats, including videos, graphics, images, and more.
Step Two - As Social Grows So Do Patients
We recognize the vital role of data in verifying the effectiveness of your marketing investments. However, this task can be quite challenging, given the array of EHRs, PMs, CRMs, and numerous other systems in use. We work closely with you to develop a personalized data hub that incorporates all the KPIs you are interested in while providing access to all marketing initiative data points, ensuring you can confidently monitor your growth.
Step Three - Elevate Your Physicians to Thought Leader Status
An increasing number of physicians are embracing social media as a means to directly engage with patients and colleagues, leaving a lasting impact and establishing themselves as thought leaders in their respective fields. One of the most effective ways to achieve this is by investing in video and audio content.
Our Work With Inside Health
Witness the extraordinary impact of our partnership with The Inside Health Clinic as we celebrate a monumental achievement: within just 30 days, the clinic experienced an unprecedented surge, gaining over 400 new followers on Instagram. This phenomenal growth stands as a testament to the effectiveness of our meticulously crafted social media strategy, which seamlessly integrated engaging visuals, educational content, and strategic partnerships.
