Medical SEO & Physician Listings
In the past year, an estimated 80% of internet users actively searched for health-related content online. To stand out from your competitors, it is essential that your core services and keywords rank highly in online search results.
How would achieving the top ranking for your primary treatments and procedures impact your medical practice?
How would achieving the top spot for your essential keywords enhance the growth of your practice and lead to an increase in monthly treatments or procedures? Envision a scenario where a potential patient could simply search 'hand surgeon near me' in your city and discover your practice as the top search result. The impact on your practice's success would be substantial.
Boost website traffic
Attain higher keyword rankings
Attract new patients organically
Expand monthly appointments
Cultivate thought leadership
Reduce reliance on paid advertisements
Foster the generation of new reviews
Continuously monitor and optimize results on a monthly basis.
01. Medical Website SEO Audit
SEO within the orthopedic specialty presents a unique challenge compared to many other industries due to its intricate layers and specific considerations. Managing multiple locations, subspecialties, and physicians requires a tailored approach, as each surgeon aims for strong representation in local searches for their core subspecialty, such as 'hand surgeon near me.' How can you achieve a robust website that excels in ranking for various conditions and treatments across individual locations and urgent care, all while maintaining top surgeon page rankings for their subspecialties?
Schedule a call, and we can demonstrate our expertise with a comprehensive analysis, covering:
- Overall Website Health Score
- Site Security Report
- On-Page SEO Structures
- Page Content Analysis
- Competitor Analysis
- Broken Internal Linking
- Page Speed Score
02. Medical Website SEO Optimizations
Effective search engine optimization for medical websites hinges on on-page SEO, user experience, and website design. The cornerstone of your SEO strategy, medical website SEO acts as the central hub from which all other SEO initiatives originate. Without a sound structure for medical website SEO, other strategies will face challenges in impacting your search engine rankings. Our medical website SEO service begins with comprehensive, page-by-page optimization, encompassing elements like title tags and H tags. This meticulous approach ensures that these components are correctly structured and incorporate precise geographical identifiers to enhance your local search rankings.
Key areas of focus include:
- Website Page Structure
- Optimization for Page Speed
- Keyword Ranking
- Thorough Competitor Research
- Content Analysis
- Evaluation of Bounce Rates
- Crafting Title Tags, H Tags, and Meta Descriptions
- Implementation of Analytics and Keyword Tracking
03. Localized Medical Search Engine Optimization
Localized searches, like inputting 'mental health services near me,' heavily rely on three key factors for determining top results and the Google My Business 'Local 3 Pack' map: proximity, relevancy, and reviews. For medical practices, local SEO strategies are of utmost importance, as a significant portion of their clientele originates from the surrounding area. Without incorporating local SEO into your overall medical SEO strategy, your practice risks missing out on its primary source of new business – the local patient community online.
Key components of our approach include:
- Enhancing Google My Business Listing
- Eliminating Duplicate Listings
- Claiming Listings in Healthcare Directories
- Analyzing Page Content
- Continuously monitoring and enhancing search metrics
- Ensuring consistent Directory Listings
04. Content Marketing & Backlink Building
Hosting relevant, high-quality content on your website not only demonstrates your expertise to both potential and current patients but also signals to Google that you are an authoritative figure in your field, subsequently elevating your search engine rankings. Regularly updating your website with fresh content, particularly in the form of blogs, offers an additional advantage: it provides valuable material to share on social media – a prime platform for reaching and engaging new patients, an integral aspect of your comprehensive digital marketing strategy.
Our approach includes:
- Expert medical content writers
- Content distribution strategies
- Comprehensive tracking and analytics
- Augmenting on-page time
- Generating new backlinks
- Facilitating guest blogging opportunities
05. Generating Online Reviews for Local Medical SEO
Reviews stand out as one of the foremost ranking determinants for local search results. When a potential patient searches for something like 'knee replacement near me,' the map results prominently display Google My Business pages featuring reviews that specifically mention keywords related to knee replacements. Hence, amassing a substantial number of positive reviews, particularly those spotlighting specific procedures you aim to rank for in search results, becomes critical.
Consider if every patient leaving your office left a review. Regrettably, many practices overlook this valuable source of medical search engine optimization due to the absence of a structured physician reputation management system. That's where we come in, offering:
- Review Requests through Text or Email
- Custom Branded Email Templates
- Vigilant Review Monitoring and Response Management
- Resolution of Negative Review Disputes
